Case Study: Introduction to Procurement eLearning

Client: International Baccalaureate Organisation (IBO) www.ibo.org

I developed an interactive eLearning module for the International Baccalaureate (IB), a global educational foundation serving students worldwide. The Singapore team needed an "Introduction to Procurement" module to support their updated procurement framework launch for both specialists and non-procurement staff.

As the learning designer, I focused on the visual communication and overall learner experience, creating the module in Articulate Storyline and developing a visual concept that was engaging, inclusive, and accessible.

Learning Objectives

By completion, IB staff would be able to:

• Identify when to use RFQ vs RFP processes according to IB's updated framework

• Apply the three-step procurement approval workflow to real scenarios

• Demonstrate compliance with IB's vendor selection criteria

1. Planning & Pre-production

Using an agile approach, I collaborated with an instructional designer who structured the learning using ADDIE principles. I translated complex procurement concepts into clear visual narratives, while the SME provided technical expertise.

I created interface elements, templates, colour schemes, and characters reflecting IB’s global team using Adobe Creative Suite. Scenario-based learning with diverse characters helped staff apply concepts in realistic situations.

Brand consistency reduced cognitive load—when learners don't reorient at every step, they stay focused on content. This design approach helped learners connect with, process, and retain information more effectively.

2. Production

I built the module with scenario-based interactivity, quizzes, and visual cues to guide learners through complex content. I applied visual hierarchy—typography, colour, images, and layout—to highlight key points and simplify learning.

Accessibility was embedded at every stage. I ensured:

• Sufficient colour contrast using Vision Australia tools

• Readable font sizes

• Audio narration aligned with on-screen text

• Transcripts, volume controls, and playback options for flexible learning

I configured focus order for screen readers, added descriptive alt text to interactive elements, and conducted thorough quality checks before handover.

3. Review & Delivery

After internal quality checks, we shared the module with the client and worked through three rounds of collaborative feedback. I made final refinements, prepared the SCORM-compliant package with recommended completion settings, and delivered the module on time.

4. Quality Assurance & Impact

The module successfully supported IB's framework rollout with high engagement rates (up to 89% completion rate within the first 6 weeks) and reduced procurement queries.

Scenario-based visuals helped staff understand processes clearly. Learners gave positive feedback on clarity and navigation, and both procurement specialists and general staff could confidently apply the updated framework in their daily work.

---

As part of this case study, I'd love to invite you to preview a short scenario from the module:

IB Scenario 3: Nathan | Review 360